１有一个清楚正确的目标——有所为有所不为；

1. Have a clear and correct goal - to do something and not to do something;

２坚定不移地围绕着目标开展工作——排除万难，抑制诱惑。

2. Firmly carry out work around the goal - overcoming all difficulties and suppressing temptations.

对我们无数中小企业来说，为什么很多企业做不大？很大的原因是我们没有一个清晰的目标和明确的规划。

For countless small and medium-sized enterprises, why are many not doing well? The main reason is that we do not have a clear goal and clear plan.

我们为什么要做年度经营计划？

Why do we need to make an annual business plan?

这一年马上过去了，对于新的一年，你有明确的规划吗？很少有人把明年具体的打法，去形成详细的可执行的文字方案。没有梳理和计划，就难免会走一些弯路。

This year is about to pass. Do you have a clear plan for the new year? Few people have developed detailed and executable written plans for next year's specific tactics. Without organization and planning, it is inevitable to take some detours.

年度计划七步曲之一：分析

One of the Seven Steps of Annual Plan: Analysis

对我们所有的中小企业，至少在每年年终岁尾的时候，我们都应该让自己闭关几天，好好的去思考一下公司核心的问题，这对我们未来的发展至关重要。

For all of our small and medium-sized enterprises, at least at the end of each year, we should shut ourselves down for a few days and think carefully about the core issues of the company, which is crucial for our future development.

年度计划七步曲之二：方向

Step 2 of Annual Plan: Direction

何为方向呢，就是明确我们今年主要的打法。就是你要知道你是谁，你要往哪里去？要想到达哪里，你核心能凭借的到底是什么？

What is the direction? It is to clarify our main playing style this year. You just need to know who you are and where you're going? Where do you want to reach, what is your core ability to rely on?

年度计划七步曲之三：目标

Step Three of Annual Plan: Goals

我们的年度业绩目标如何制定，一般有两种方法，一种方法叫正推法，一种方法叫做倒推法。正推法就是参照过去一年各个方向的数据，来推算未来一年我们可能会达成的目标。

There are generally two methods for setting our annual performance goals, one is called forward deduction method and the other is called backward deduction method. The forward method is to refer to data from various directions in the past year to calculate the goals we may achieve in the next year.

年度计划七步曲之四：计划

Step Four of Annual Plan: Plan

业绩目标的完成，背后需要多个小目标的支持。如何把目标分解到不同的部门和和不同的人？如何把这些目标变成行动计划。

The achievement of performance goals requires the support of multiple small goals. How to break down goals into different departments and individuals? How to turn these goals into action plans.

年度计划七步曲之五：进度

Step 5 of Annual Plan: Progress

只有明确了进度，明确了检查和考核的时间节点，才能保证计划顺利的达成。尤其是一些长期的工作，复杂的工作，明确进度尤为重要。

Only by clarifying the progress and the timeline for inspection and assessment can we ensure the smooth implementation of the plan. Especially for some long-term and complex tasks, it is particularly important to have a clear schedule.

年度计划七步曲之六：预算

Step 6 of Annual Plan: Budget

兵马未动，粮草先行。我们要想让各个部门顺利达成目标，那么公司必须要为他们提供人财物方方面面的支持。

Soldiers and horses have not yet moved, food and forage have taken the lead. If we want each department to successfully achieve their goals, the company must provide them with support in all aspects of human, financial, and other aspects.

年度计划七步曲之七：执行

Step 7 of Annual Plan: Execution

如何确保我们的计划能够严格的执行？这就需要我们公司内部有一套完善的管控体系，这就考验我们每一家公司每一个团队的管理能力了。

How to ensure that our plan can be strictly executed? This requires us to have a comprehensive internal control system, which tests the management ability of each company and team.

年度经营计划七部曲小结

Summary of the Seven Steps of Annual Business Plan

企业年度经营计划制定的7步曲，会给给到企业一套完整的思路，告诉你如何在新的一年做好规划，少走弯路，早日达到梦想的彼岸。

The 7-step plan for formulating an annual business plan will give the enterprise a complete set of ideas, telling you how to plan well in the new year, avoid detours, and achieve your dreams as soon as possible.