要设计出投资人青睐的股权结构，我们知道投资人看重中小企业股权结构的哪些要素。总结起来，投资人要投资一家企业，对于股权结构的考察，济南股权激励人员认为主要归于以下三个要素：

To design the equity structure favored by investors, we know which elements of the equity structure of SMEs investors value. To sum up, investors want to invest in an enterprise. According to the investigation of equity structure, Jinan equity incentive personnel believe that the following three elements are mainly responsible for:

1、是否有靠谱、格局大、有凝聚力的创始人

1. Whether there are reliable, large and cohesive founders

很多中小企业为了吸引投资人，在网上查找各种商业计划书的模板，然后挑灯夜战几晚，写出自认为可以吸引投资人的“商业计划书。

In order to attract investors, many small and medium-sized enterprises search for various templates of business plans on the Internet, and then burn the midnight oil for several nights to write "business plans" that they think can attract investors.

可事实上，投资人拿到商业计划书后，往往不会看你激动人心的项目介绍和市场分析，而是直接跳到股权结构这一块仔细查看。

But in fact, after the investors get the business plan, they often do not look at your exciting project introduction and market analysis, but directly jump to the ownership structure to carefully examine it.

为何投资人要直接查看企业的“股权结构”?因为通过股权结构可以看到企业创始人的胸怀与格局。

Why should investors directly view the "ownership structure" of the enterprise? Because we can see the mind and pattern of the founders through the ownership structure.

对此，建议是：创始人作为创业团队的核心，应持有企业控股权和相对控股权。

In this regard, it is suggested that the founder, as the core of the entrepreneurial team, should hold the controlling right and relative controlling right of the enterprise.

2、保证合伙人的背景及经验与融资项目契合

2. Ensure that the background and experience of partners are consistent with the financing project

如今是一个“合伙闯天下”的时代，所以企业在设计股权结构时，要突出合伙人式的股权结构设计，合伙人的持股比例直接反映出一个创业团队是否对企业的发展有清晰的认识。

Now is an era of "partnership to enter the world". Therefore, when designing the equity structure, enterprises should highlight the design of partner style equity structure. The shareholding ratio of partners directly reflects whether an entrepreneurial team has a clear understanding of the development of the enterprise.

对此，我们的建议是：在设计股权结构时，要根据项目的特点，科学合理地评估每个合伙人的优势和价值。要保证合伙人的背景及经验与融资项目相契合。

In this regard, our suggestion is to scientifically and reasonably evaluate the advantages and values of each partner according to the characteristics of the project when designing the equity structure. The background and experience of partners should be consistent with the financing project.

3、预估未来成长瓶颈，设立股权激励期权池

3. Estimating the bottleneck of future growth and establishing equity incentive option pool

对于中小企业来说，预留期权池习以为常。所谓期权池，就是企业创业初期预留出来的一部分股权。对于投资人来说，看到你的股权结构里有预留期权池，那就说明你对企业未来发展的预判是合理的。

For SMEs, it is customary to reserve option pools. The so-called option pool is a part of the equity reserved at the initial stage of entrepreneurship. For investors, seeing that there is an option pool reserved in your equity structure shows that your prediction for the future development of the enterprise is reasonable.

建议是：在股权结构里预留10%、20%作为期权池。董事会按照企业的发展现状，决定把期权发给谁和发多少。企业在发放期权时，把期权的较大份额分给那些对企业发展至关重要、贡献比较突出的员工。

It is suggested that 10% and 20% of the equity structure should be reserved as the option pool. The Board of Directors decides who and how many options to issue according to the current development of the enterprise. When an enterprise grants options, it distributes a large share of the options to employees who are critical to the development of the enterprise and have made outstanding contributions.

投资人看重企业股权结构的哪些要素？以上就是问题的相关解答了，您对此如果有什么不了解的地方，欢迎随时来我们网站http://www.guquanzhanlue.com进行咨询！

What elements of an enterprise's ownership structure do investors value? The above is the answer to the question. If you don't know anything about it, please come to our website at any time http://www.guquanzhanlue.com Consult!