股权建设，既然是建设，其实就跟在一块地建房子一样，这个房子可以今天就盖一间茅草房，等有了点小钱，就填个厕所；等有了点小钱，再加上家里添了丁，就茅草房变砖瓦房；等再有点积蓄，子女大了要有单独的房间，这砖瓦房就要变成两层三层的楼房，估计还得弄个书房，把一些从来都不看的书放在高高的架子上，来装点门面；又再等到遇着城市改造要拆迁，那这心里估计在滴血的想，当初咋就不多盖个几层楼，多把这地基往外再延伸个十亩呢……● 这个把股权建设比喻成建房子，虽然看起来有点粗俗，但还请慢慢听我道来：

Equity construction, since it is construction, is actually like building a house on a piece of land. This house can be built with a thatched hut today, and when there is a little money, a toilet can be filled; When we have a little money and we add more children to our family, we will turn the thatched cottage into a brick and tile house; When they have more savings, their children will have a separate room when they grow up. This brick and tile house will become a two-story three story building, and it is estimated that they will need to set up a study and put some books they never read on high shelves to decorate their appearance; Waiting until the urban renovation is about to be demolished again, I must be thinking to myself, why didn't we build a few more floors in the first place and extend the foundation beyond ten acres... This analogy of equity construction as building a house, although it may seem a bit crude, please listen to me slowly:

◆ 1、股权建设的前置条件：你要做什么事。

◆ 1. Preconditions for equity construction: What do you need to do.

建房子最重要的是什么？是要有地。除了要有地，还得确定这个地的使用用途。比如，有的是宅基地，有的是商业用地，有的是滩涂盐碱地、有的是绿化地，还有的是工业用地等等。

What is the most important thing in building a house? We need to have land. In addition to having land, it is also necessary to determine the intended use of the land. For example, some are residential land, some are commercial land, some are mudflat saline land, some are green land, and some are industrial land, etc.

不同的地，能做的建筑是不一样的。假如，你在城市绿化地上建商品房，那估计你刚开始动工，检查的就来了，除了可能罚钱，搞不好还会面临治安处罚。

The buildings that can be built in different places are different. If you are building commercial housing on urban green land, it is estimated that you have just started construction and inspection will come. In addition to possible fines, you may also face security penalties.

所以，同理而论，股权建设的前提是，得先弄明白要做的这个赚钱的事是什么，这个事就是建房子的土地。

So, similarly speaking, the premise of equity construction is to first understand what the profitable thing to do is, which is the land for building houses.

但企业毕竟是人在运作，就像房子也是人在盖一样，那具体开办这个企业做什么事，是需要做一些考虑的，这些事，都可以反映在企业的营业范围里。

But after all, businesses are operated by people, just like houses are built by people. Therefore, the specific purpose of starting a business needs to be considered, and these factors can be reflected in the business scope of the enterprise.

营业范围的内容很有讲究，但核心肯定是企业主本人要做的核心业务板块以及3,5年内可能要延展的点来框定。只有把核心业务板块以及后续几年要延展的点想清楚了，才能说是有的放矢去做股权建设方面的事情。

The content of the business scope is very particular, but the core is definitely defined by the core business areas that the business owner needs to do and the points that may need to be extended within 3 to 5 years. Only by thinking clearly about the core business sectors and the points that need to be extended in the coming years, can we say that we are doing targeted equity construction work.

毕竟在我们国内，中小企业占绝大多数，虽然他们大多心存梦想说要上市、做百年传承等等，但从中国企业平均生存时间也就3年左右来看，实在难说这些梦想能达成。

After all, in our country, small and medium-sized enterprises account for the vast majority. Although most of them have dreams of going public and doing century old inheritance, it is difficult to say that these dreams can be achieved based on the average survival time of Chinese enterprises, which is only about 3 years.

但有人会说，这梦想“万一”要说实现了呢？我想说，这个“万一”的前提是，先把看得到的这三五年要干的事干了再说。

But some people may say, what if this dream is realized? I want to say that the premise of this' what if 'is to first do what we can see to be done in the next three to five years.

◆ 2、股权建设的核心条件：控制权

◆ 2. Core condition for equity construction: control rights

控制权也可以理解为决策话语权。

Control can also be understood as decision-making discourse power.

建房子不管是处在茅草房、砖瓦房、还是小楼房、还是摩天楼，有话语权的一方，一般来讲都是出钱的那个人，那对于做企业也是一样。

Building a house, whether it's in a thatched cottage, brick and tile house, a small building, or a skyscraper, the party with the right to speak is generally the one who pays, and the same applies to running a business.

这个企业不管是处在初创的阶段、还是发展的阶段，领头做这个企业的人对于企业决策话语权或者说是控制权，一定是要把控在自己手里的。

Whether this enterprise is in the start-up or development stage, the person leading the enterprise must control the decision-making discourse or control of the enterprise in their own hands.

注意，这里的控制权有两层含义：

Note that the term 'control' here has two meanings:

第一层含义，大股东的控制权。

The first layer of meaning is the control rights of major shareholders.

这个控制权，在做企业的初期，一定是基于你付出最多、你能完整把控核心企业业务的内容、资源等才有得绝对控制权谈。

In the early stages of running a business, this control must be based on the fact that you have put in the most effort and can fully control the content, resources, and other aspects of the core business in order to have absolute control.

比如，几个有房地产经纪业务多年经验的朋友，决定一起合作开一个小房产经纪公司，若这几个人的能力属性都是销售起家，那怎么谈控制权呢？其实若是从角色层面，是很难的，为什么？

For example, if several friends with years of experience in real estate brokerage decide to collaborate and open a small real estate brokerage company, and their ability attributes are all sales oriented, how can we talk about control? Actually, it's difficult at the character level, why?

几个人资源趋同，都是做销售的，手头的资源都差不多；处理问题的思考逻辑趋同，都是做销售的，业务思维第一位；金钱消耗数额趋同，这种房产经纪公司，最大的成本无非是人力成本和场地成本；生产的产品就是房产信息，产品类型简单又单一。

Several people have similar resources and are all in sales, with similar resources at hand; The thinking logic of problem-solving is similar, both are in sales, and business thinking comes first; The amount of money consumed tends to be similar, and the biggest costs for this type of real estate brokerage company are nothing more than labor costs and venue costs; The product being produced is real estate information, with a simple and singular product type.

有这几个趋同的后果就是，可能是本着集合几个人过往人脉经验、销售经验想要一起做大做强的梦想，结果做着做着就分家了，因为很可能累死累活，还没有以前挣得多。

The consequence of these convergence may be that, based on the dream of gathering several people's past network experience and sales experience to grow and strengthen together, they end up splitting up as they work hard and may not earn as much as before.

本文由山东股权激励子女大了要有单独的房间，这砖瓦房就要变成两层三层的楼房，估计还得弄个书房，把一些从来都不看的书放在高高的架子上，来装点门面；又再等到遇着城市改造要拆迁，那这心里估计在滴血的想，当初咋就不多盖个几层楼，多把这地基往外再延伸个十亩呢……● 这个把股权建设比喻成建房子，虽然看起来有点粗俗，但还请慢慢听我道来：

Equity construction, since it is construction, is actually like building a house on a piece of land. This house can be built with a thatched hut today, and when there is a little money, a toilet can be filled; When we have a little money and we add more children to our family, we will turn the thatched cottage into a brick and tile house; When they have more savings, their children will have a separate room when they grow up. This brick and tile house will become a two-story three story building, and it is estimated that they will need to set up a study and put some books they never read on high shelves to decorate their appearance; Waiting until the urban renovation is about to be demolished again, I must be thinking to myself, why didn't we build a few more floors in the first place and extend the foundation beyond ten acres... This analogy of equity construction as building a house, although it may seem a bit crude, please listen to me slowly:

◆ 1、股权建设的前置条件：你要做什么事。

◆ 1. Preconditions for equity construction: What do you need to do.

建房子最重要的是什么？是要有地。除了要有地，还得确定这个地的使用用途。比如，有的是宅基地，有的是商业用地，有的是滩涂盐碱地、有的是绿化地，还有的是工业用地等等。

What is the most important thing in building a house? We need to have land. In addition to having land, it is also necessary to determine the intended use of the land. For example, some are residential land, some are commercial land, some are mudflat saline land, some are green land, and some are industrial land, etc.

不同的地，能做的建筑是不一样的。假如，你在城市绿化地上建商品房，那估计你刚开始动工，检查的就来了，除了可能罚钱，搞不好还会面临治安处罚。

The buildings that can be built in different places are different. If you are building commercial housing on urban green land, it is estimated that you have just started construction and inspection will come. In addition to possible fines, you may also face security penalties.

所以，同理而论，股权建设的前提是，得先弄明白要做的这个赚钱的事是什么，这个事就是建房子的土地。

So, similarly speaking, the premise of equity construction is to first understand what the profitable thing to do is, which is the land for building houses.

但企业毕竟是人在运作，就像房子也是人在盖一样，那具体开办这个企业做什么事，是需要做一些考虑的，这些事，都可以反映在企业的营业范围里。

But after all, businesses are operated by people, just like houses are built by people. Therefore, the specific purpose of starting a business needs to be considered, and these factors can be reflected in the business scope of the enterprise.

营业范围的内容很有讲究，但核心肯定是企业主本人要做的核心业务板块以及3,5年内可能要延展的点来框定。只有把核心业务板块以及后续几年要延展的点想清楚了，才能说是有的放矢去做股权建设方面的事情。

The content of the business scope is very particular, but the core is definitely defined by the core business areas that the business owner needs to do and the points that may need to be extended within 3 to 5 years. Only by thinking clearly about the core business sectors and the points that need to be extended in the coming years, can we say that we are doing targeted equity construction work.

毕竟在我们国内，中小企业占绝大多数，虽然他们大多心存梦想说要上市、做百年传承等等，但从中国企业平均生存时间也就3年左右来看，实在难说这些梦想能达成。

After all, in our country, small and medium-sized enterprises account for the vast majority. Although most of them have dreams of going public and doing century old inheritance, it is difficult to say that these dreams can be achieved based on the average survival time of Chinese enterprises, which is only about 3 years.

但有人会说，这梦想“万一”要说实现了呢？我想说，这个“万一”的前提是，先把看得到的这三五年要干的事干了再说。

But some people may say, what if this dream is realized? I want to say that the premise of this' what if 'is to first do what we can see to be done in the next three to five years.

◆ 2、股权建设的核心条件：控制权

◆ 2. Core condition for equity construction: control rights

控制权也可以理解为决策话语权。

Control can also be understood as decision-making discourse power.

建房子不管是处在茅草房、砖瓦房、还是小楼房、还是摩天楼，有话语权的一方，一般来讲都是出钱的那个人，那对于做企业也是一样。

Building a house, whether it's in a thatched cottage, brick and tile house, a small building, or a skyscraper, the party with the right to speak is generally the one who pays, and the same applies to running a business.

这个企业不管是处在初创的阶段、还是发展的阶段，领头做这个企业的人对于企业决策话语权或者说是控制权，一定是要把控在自己手里的。

Whether this enterprise is in the start-up or development stage, the person leading the enterprise must control the decision-making discourse or control of the enterprise in their own hands.

注意，这里的控制权有两层含义：

Note that the term 'control' here has two meanings:

第一层含义，大股东的控制权。

The first layer of meaning is the control rights of major shareholders.

这个控制权，在做企业的初期，一定是基于你付出最多、你能完整把控核心企业业务的内容、资源等才有得绝对控制权谈。

In the early stages of running a business, this control must be based on the fact that you have put in the most effort and can fully control the content, resources, and other aspects of the core business in order to have absolute control.

比如，几个有房地产经纪业务多年经验的朋友，决定一起合作开一个小房产经纪公司，若这几个人的能力属性都是销售起家，那怎么谈控制权呢？其实若是从角色层面，是很难的，为什么？

For example, if several friends with years of experience in real estate brokerage decide to collaborate and open a small real estate brokerage company, and their ability attributes are all sales oriented, how can we talk about control? Actually, it's difficult at the character level, why?

几个人资源趋同，都是做销售的，手头的资源都差不多；处理问题的思考逻辑趋同，都是做销售的，业务思维第一位；金钱消耗数额趋同，这种房产经纪公司，最大的成本无非是人力成本和场地成本；生产的产品就是房产信息，产品类型简单又单一。

Several people have similar resources and are all in sales, with similar resources at hand; The thinking logic of problem-solving is similar, both are in sales, and business thinking comes first; The amount of money consumed tends to be similar, and the biggest costs for this type of real estate brokerage company are nothing more than labor costs and venue costs; The product being produced is real estate information, with a simple and singular product type.

有这几个趋同的后果就是，可能是本着集合几个人过往人脉经验、销售经验想要一起做大做强的梦想，结果做着做着就分家了，因为很可能累死累活，还没有以前挣得多。

The consequence of these convergence may be that, based on the dream of gathering several people's past network experience and sales experience to grow and strengthen together, they end up splitting up as they work hard and may not earn as much as before.

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