现在合伙创业是一种趋势，但许多合伙人往往在创业初期的时候不好意思谈钱，没有设计好股权分配方案，为以后的企业发展埋下了祸根，导致兄弟反目，夫妻成仇，甚至对簿公堂，把对方送进监狱的事比比皆是。

Partnership entrepreneurship is a trend nowadays, but many partners often feel embarrassed to talk about money in the early stages of entrepreneurship, fail to design a good equity distribution plan, and lay the seeds of disaster for the future development of the enterprise, leading to brothers turning against each other, husband and wife becoming enemies, and even going to court and sending each other to prison.

股权设计是每一个创业者都必须学习的一课，因为谈钱才是对人最大的尊重。

Equity design is a lesson that every entrepreneur must learn, because talking about money is the greatest respect for people.

01公司小用不用学股权？

Does 01 company need to learn equity for small use?

首先判断自己的公司是个体户还是公司：

Firstly, determine whether your company is an individual or a company:

1，?靠经验管理的是个体户，靠制度化管理的是公司2，?所有权和经营权合一的是个体户，股权多元化的是公司3，?利益独享的是个体户，利益共享的是公司

1，? Individual businesses rely on experience management, while companies rely on institutionalized management,? The combination of ownership and management rights is for individual businesses, while the diversification of equity is for companies,? Individual businesses enjoy exclusive benefits, while companies share benefits

很多人在创业过程中，由于掺杂了个人感情，没有做好股权设计，正是在公司还小的时候留下了坑，最终成为了大家散伙的导火索。股权的背后就是利益的博弈，而企业发展不好不一定是外部竞争出了问题，大部分是内部出了问题。

Many people in the process of entrepreneurship, due to personal emotions mixed in, fail to do a good job in equity design, which leaves a hole when the company is still young, and eventually becomes the trigger for everyone to break up. Behind equity is a game of interests, and the development of enterprises may not necessarily be due to external competition problems, but mostly internal problems.

搞死公司的往往不是竞争对手，而是内部的创业伙伴。

It is often not competitors who kill a company, but internal entrepreneurial partners.

股权设计好了，有利于吸纳合伙人，有利于激励团队，健康科学的股权架构也有利于公司融资，成就的是一个个的创业故事。

A well-designed equity structure is beneficial for attracting partners and motivating teams. A healthy and scientific equity structure is also beneficial for the company's financing, resulting in a series of entrepreneurial stories.

相反，股权没有设计好，不合格的股东没有合适的退出机制，优秀的合伙人无法进入，团队无法有效激励，不健康的股权结构成为融资的巨大障碍，造成的是一桩桩的企业事故。

On the contrary, the equity is not well-designed, unqualified shareholders do not have a suitable exit mechanism, excellent partners cannot enter, teams cannot be effectively incentivized, and unhealthy equity structures become huge obstacles to financing, resulting in a series of corporate accidents.

02?分股权真的是分钱么？

02? Is dividing equity really dividing money?

很多老板都认为企业是我的，我才能够赚到钱，股权分出去了就把利润分出去了，除了割肉疼，就是分钱疼。其实股权是用机制共创未来，调动员工积极性帮老板挣钱的。

Many bosses believe that the enterprise belongs to me, and only then can I make money. When the equity is distributed, the profits are also distributed. Apart from the pain of cutting flesh, it is also the pain of dividing money. In fact, equity is a mechanism for co creating the future, mobilizing employees' enthusiasm to help the boss make money.

股权分配的越多，企业越容易往上发展。好的股权是帮助企业创造更大的增量，走向共赢。

The more equity is distributed, the easier it is for the enterprise to develop upwards. Good equity helps companies create greater growth and move towards win-win outcomes.

在初期，员工最看重的是工资，工资是证明他价值的最直接体现，当企业有利润了，股权大于收入的时候，员工对股权才有兴趣。

In the early stages, employees value their salary the most, as it is the most direct reflection of their value. When the company has profits and equity exceeds income, employees become interested in equity.

股权的本质是企业利润的再分配，只有蛋糕做的大，利润创造的多，每个人才能获得超出预期的既得利益。

The essence of equity is the redistribution of corporate profits. Only by making a bigger cake and creating more profits can everyone obtain vested interests beyond expectations.

03什么是股权？

03 What is equity?

股权既然有个权字就代表了权利，也就是衡量标准，股权有两类权利，一个是财产权，一个是管理权。投资等于投人，而投人就等于投股权架构。

Since equity has the word 'right', it represents rights, which is the standard of measurement. Equity has two types of rights, one is property rights and the other is management rights. Investment is equal to investing in people, and investing in people is equal to investing in equity structure.

一个创业公司里，必须要有股权比例明显高于他人的老大，也就是能把企业带向更高峰者。企业里最不值钱的是钱，其次是资源，再次是人，最重要的是头脑，只有那个愿意承担风险，带领企业走向未来的人才能拿的更多。

In a startup company, there must be a leader with a significantly higher equity ratio than others, who can take the company to higher heights. The least valuable asset in a company is money, followed by resources, then people, and most importantly, the mind. Only the person who is willing to take risks and lead the company towards the future can gain more.

很多人刚开始创业，吞吞吐吐，支支吾吾，不好意思摊到桌面上说股份谁多谁少，最后干脆股权均分，你好我好大家好。夫妻二人5:5，兄弟三人3:3:3，这样的结构谁是领导？谁是领袖？

Many people are just starting their own businesses, hesitating and stuttering, feeling embarrassed to come out on the table and say who has more and who has less shares. In the end, they simply divide the shares equally. Hello, hello, everyone. Who is the leader in a structure with a husband and wife ratio of 5:5 and a brother ratio of 3:3:3? Who is the leader?

如今创业的特点是速度，是变化，公司里必须要有一个人说了算，占据话语的主导权。

Today's entrepreneurship is characterized by speed and change. There must be one person in the company who has the the final say and dominates the discourse.

04?分股权真的是分钱么？

04? Is dividing equity really dividing money?

合伙创业团队分配股权的注意事项:

Notes on equity allocation for partnership entrepreneurial teams:

合伙公司首先要五清楚：想清楚、说清楚、写清楚、算清楚、干清楚。

The first step for a partnership company is to have five things clear: think clearly, explain clearly, write clearly, calculate clearly, and act clearly.

不要按出资比例分配股权。许多企业按照出资比例分配股权，但对于大多数公司来讲，有的是财务出资，有的是技术出资，有的是资源出资，在这种情况下根本没有办法按照出资比例分配股权。而是要区分资金股、管理股、技术股、资源股的比例。

Do not distribute equity according to the proportion of capital contribution. Many companies allocate equity according to their contribution ratio, but for most companies, some are financial contributions, some are technological contributions, and some are resource contributions. In this case, it is impossible to allocate equity according to the contribution ratio. But it is necessary to distinguish the proportion of capital stocks, management stocks, technology stocks, and resource stocks.

公司需要扩大发展有资金需求的要依据有序融资理论：能用债权的，不用股权；能用内部资金的，不用外部资金。这样才能保证所有创业团队的利益保障。

The company needs to expand its development based on the theory of orderly financing for those with funding needs: those that can use debt, not equity; Can use internal funds, not external funds. This is the only way to ensure the protection of the interests of all entrepreneurial teams.

一定要有合理的退出机制，理性的创业团队一定要考虑这些问题：有的合伙人不会陪你走到最后，你也可能不想他陪你走到最后，必须要适度的安排一些退出机制。

There must be a reasonable exit mechanism, and a rational entrepreneurial team must consider these issues: some partners may not accompany you to the end, and you may not want them to accompany you to the end. It is necessary to arrange some exit mechanisms appropriately.

如果没有合理的退出机制，中途退出的合伙人带走股权会对其他长期参与创业的合伙人不公平，其他合伙人也会因此没有安全感，给后续的公司运营带来许多麻烦。

If there is no reasonable exit mechanism, the partner who withdraws midway will take away the equity, which will be unfair to other long-term partners involved in entrepreneurship. Other partners will also feel insecure as a result, bringing many troubles to the subsequent operation of the company.