在企业发展的初步阶段，融资是一件非常重要的事情，很大程度上融资决定着一家初创企业能活多久。

In the initial stage of enterprise development, financing is a very important thing, and to a large extent, financing determines how long a startup can survive.

不管是企业家，还是投资家，对于投资、融资这件事情都会非常谨慎。

Both entrepreneurs and investors are very cautious about investing and financing.

从企业家的角度来看，要找到合适的投资人，要从四个方面来判断眼前想要投资你的项目或是企业的是不是正确的或者合适的投资人。

From the perspective of entrepreneurs, in order to find suitable investors, it is first necessary to judge from four aspects whether the right or suitable investors are the ones who want to invest in your project or enterprise at present.

，投资人是否懂行、懂你的企业

Firstly, are investors knowledgeable and knowledgeable about your business

一般来说，大多数早期创业的企业家需要的是企业家投资人，而不是投资人。

Generally speaking, most early entrepreneurs need entrepreneurial investors rather than professional investors.

为什么这么说呢？因为企业家投资人都是经历过企业初创、成长、发展等阶段的人，他们对于企业发展、团队管理、项目运营等环节往往有着自己独到的模式和见解，这是投资人所不能媲美的。。

Why do you say that? Because entrepreneurs and investors are people who have experienced the stages of enterprise startup, growth, and development, they often have their own unique models and insights on enterprise development, team management, project operation, and other aspects, which cannot be compared to professional investors..

第二，投资人的轮次、金额、投资偏好要与你的企业匹配

Secondly, investors' rounds, amounts, and investment preferences should match your company

我们知道，企业在不同发展阶段的发展重点是不一样的，所以选择的投资人、基金规模也是不一样的。

We know that the development priorities of enterprises vary at different stages of development, so the investors and fund sizes chosen are also different.

就像早期种子轮对应的是20-50万人民币的融资额，天使轮属于产品打磨阶段则是100-500万的投资额，A轮需要发展团队，销售产品进步一步开发所需要的资金额比较大，1000-3000万的资金。

Just like the early seed round corresponds to a financing amount of 200000 to 500000 RMB, the angel round belongs to the product polishing stage and has an investment amount of 1 to 5 million RMB. The A round requires the development of a team, and the further development of sales products requires a relatively large amount of funds, ranging from 10 to 30 million RMB.

那么企业也要根据融资额度来判断自己处于什么阶段，再寻找对应阶段的投资机构或者投资人等。

So enterprises also need to judge their stage based on the financing amount, and then find corresponding investment institutions or investors in the corresponding stage.

第三，投资人的投资偏好领域要和企业发展领域一致

Thirdly, the investment preferences of investors should be consistent with the development of the enterprise

不同的基金会有不同的投资方向，有投资互联网的、游戏的、医药的，当然也有专门投资传统行业的，那么企业在寻找投资人的时候就要有针对性地去寻找。

Different foundations have different investment directions, such as investing in the internet, gaming, pharmaceuticals, and of course, investing in traditional industries. Therefore, when seeking investors, enterprises should target them accordingly.

另外，我们也要明白像天使轮、风投、PE等不同的投资轮次对企业的收入、利润和布局规模要求也是不一样的。

In addition, we also need to understand that different investment rounds such as angel rounds, venture capital, and PE have different requirements for the company's revenue, profits, and layout size.

第四，要找和企业理念一致的投资人参与投资

Fourthly, we need to find investors who are consistent with the company's philosophy to participate in investment

不同基金的管理人，以及基金背后的投资人或者是LP都是不一样的，比如投资人的性格、投资风格，甚至是投资人、基金的经历都是不一样的，选对了就可以在很大程度上帮助企业带来潜在的资源。

The managers of different funds, as well as the investors or LPs behind the funds, are different. For example, investors' personalities, investment styles, and even the experiences of investors and funds are different. Choosing the right one can greatly help companies bring potential resources.

那这些和自己企业相匹配的投资人要到哪里去找呢？别急，要想找到投资人呀，经常出现在这四个地方准没错。

So where do these investors who match their own business go to find them? Don't worry, if you want to find investors, it's definitely right to frequently appear in these four places.

，当然是很多企业家都熟悉的融资路演了

Firstly, of course, it is a financing roadshow that many entrepreneurs are familiar with

在融资路演中，企业家会有很多接触投资人的机会，所以逮着针对性或者闭门的主题行业路演机会就一定不要错过。

In financing roadshows, entrepreneurs have many opportunities to interact with investors, so it is important not to miss targeted or closed door themed industry roadshows.

这类型的路演通常可以让你高效地和多位投资人一起进行交流，不仅能帮你了解更多的投资机构、投资人，还能在一定程度上推进企业的融资进度。

This type of roadshow usually allows you to communicate efficiently with multiple investors, not only helping you understand more investment institutions and investors, but also promoting the financing progress of the enterprise to a certain extent.

对于刚刚开始接触融资的企业家来说，更是要懂得抓住和利用这些路演机会，让更多投资人看到你的好项目。

For entrepreneurs who are just starting to approach financing, it is even more important to understand how to seize and utilize these roadshow opportunities, so that more investors can see your good project.

其次，通过业内渠道曝光你的产品、数据、业绩等

Secondly, expose your products, data, performance, etc. through industry channels

比如当年腾讯的个投资人IDG和第三个投资人MIH，就是因为在网吧看到很多人用QQ才决定给腾讯投资的。

For example, Tencent's first investor IDG and third investor MIH decided to invest in Tencent because they saw many people using QQ in internet cafes.

所以我们不妨也先把自己的产品、数据、用户等做起来，再找到业内的渠道，像私董会、论坛、沙龙等场所让机会曝光。

So we might as well start by building our own products, data, users, etc., and then find channels in the industry, such as private board meetings, professional forums, salons, etc., to give opportunities for exposure.

就像ofo是先在校园内做起来的，引起业内人士的注意力之后，找到千万级的天使和一亿级别的A轮投资，才走出校园开始扩张的。

Just like ofo, which was first established on campus and attracted the attention of industry insiders, it was only after finding tens of millions of angels and a hundred million level A-round investment that it began to expand outside the campus.

再次，请中间人帮忙介绍好的投资人或机构

Once again, please ask the intermediary to help introduce the good investors or institutions

比如阿里巴巴笔外部投资，就是通过阿里巴巴的CFO蔡崇信，找了高中的朋友，后“磨”到了笔500万美元的投资。

For example, Alibaba's first external investment was through its CFO, Cai Chongxin, who found friends in high school and then "ground" the first $5 million investment.

一般来说，只要找对了成功的创业者，或是风险投资圈内的朋友，他们都能帮你做信用背书，让你融资的成功率更高一些。

Generally speaking, as long as you find successful entrepreneurs or friends in the venture capital industry, they can help you make credit endorsements, making your financing success rate higher.