企业在发展过程中，股权顶层架构设计显得尤为重要，公司的股权结构和布局对于企业发展而言是一种战略层面的智慧和手段，是综合考虑企业未来各方面后所作出的安排。

In the process of enterprise development, the design of the top-level equity structure is particularly important. The equity structure and layout of a company are a strategic wisdom and means for enterprise development, and are arrangements made after comprehensively considering various aspects of the enterprise's future.

股权激励是一种长效激励机制，影响重大且深远。所以要做好股权顶层设计是必需的。股权激励的顶层设计是指在设计和实施股权激励整体方案时，从不同维度进行综合考量，提供量身定制的股权激励方案，以保证股权激励的实施效果，解决问题，达成股权激励的目的，实现企业战略目标。

Equity incentive is a long-term incentive mechanism with significant and far-reaching impact. So it is necessary to do a good job in the top-level design of equity. The top-level design of equity incentive refers to the comprehensive consideration from different dimensions when designing and implementing the overall plan of equity incentive to provide a customized equity incentive plan to ensure the implementation effect of equity incentive, solve problems, achieve the purpose of equity incentive and achieve the strategic objectives of the enterprise.

1、股权顶层设计指导方针

1. Equity top-level design guidelines

着眼未来成长：方案的设计与实施着眼于企业与个人的共同成长，共创多赢，形成共同体；

Focusing on future growth: The design and implementation of the plan focuses on the common growth of enterprises and individuals, creating a win-win situation, and forming a community;

共创未来价值：方案的设计与实施把大家的关注点放在价值共创上，把公司这块蛋糕一起做大；

Creating Future Value Together: The design and implementation of the plan focuses everyone's attention on value co creation, making the company's cake bigger together;

共担企业风险：方案的设计与实施贯彻“责权利对等、激励与约束对等”原则；

Sharing enterprise risks: The design and implementation of the plan adhere to the principle of "equal responsibility and rights, equal incentives and constraints";

共享企业利益：方案的设计与实施的结果是按既定、共识的规则共同分享收益。

Sharing corporate interests: The design and implementation of the plan result in shared benefits in accordance with established and agreed upon rules.

股权激励整体方案的设计与实施必须在思路与细节上体现这十六个字指导方针。

The design and implementation of the overall equity incentive plan must reflect these sixteen character guidelines in terms of ideas and details.

2、激励目的

2. Motivation purpose

从根源上讲，股权激励的根本目的就是为了实现企业的战略目标，从而去调动那些有资本、有资源、有智慧、有能力的人一起为企业的这个宏伟目标做奋斗。

Fundamentally speaking, the fundamental purpose of equity incentives is to achieve the strategic goals of the enterprise, thereby mobilizing those with capital, resources, wisdom, and ability to work together to strive for this grand goal of the enterprise.

3、激励对象：抓核心

3. Motivation target: Focus on the core

激励对象选择的原则是“抓核心”：核心竞争力、核心业务、核心人才。具体是指有利于增强企业核心竞争力的、核心业务的核心人才。一般来说，激励的重点主要是企业的中高管、对企业发展有直接影响的管理骨干、营销骨干和核心技术人才。具体要根据激励目的来确定激励对象。

The principle of selecting incentive targets is to "focus on the core": core competitiveness, core business, and core talents. Specifically, it refers to core talents who are conducive to enhancing the core competitiveness of the enterprise and core business. Generally speaking, the focus of incentives is mainly on the middle and senior executives of the enterprise, management backbone who have a direct impact on the development of the enterprise, marketing backbone, and core technical talents. The specific incentive target should be determined based on the incentive purpose.

4、激励时机：宜早不宜迟

4. Motivation timing: early rather than late

激励的目的是激发人才的主动性、创造性，以创造更大的价值，实现企业的战略目标。就此而言，企业发展的每个阶段——初创期、成长期、成熟期，都适合做股权激励。因为，每个阶段都有阶段性的目标，都需要人去完成，需要去激发。

The purpose of motivation is to stimulate the initiative and creativity of talents, in order to create greater value and achieve the strategic goals of the enterprise. In this regard, every stage of enterprise development - start-up, growth, and maturity - is suitable for equity incentives. Because each stage has phased goals that require people to complete and inspire.

但每个阶段的股权激励具体目标、激励对象、采取的模式不同。

However, the specific goals, targets, and models of equity incentives at each stage are different.

初创期，激励目的是激励核心成员齐心协力应对创业的不确定性；激励对象以核心成员，能独当一面，能增强企业核心竞争力的人员为主，激励面不宜太宽；激励方式以“实股+受限股（期权）”为主。

In the start-up stage, the incentive purpose is to motivate core members to work together to cope with the uncertainty of entrepreneurship; The incentive targets are mainly core members who can independently manage and enhance the core competitiveness of the enterprise, and the incentive scope should not be too broad; The incentive method is mainly based on "real shares+restricted shares (options)".

成长期，激励目的是鼓舞士气、加速发展；激励对象以中坚力量、攻坚力量为主，激励面稍宽；激励方式以“期权+业绩奖励”为主。

During the growth period, the purpose of motivation is to boost morale and accelerate development; The incentive targets are mainly the core and attacking forces, with a slightly wider range of incentives; The main incentive method is "options+performance rewards".

成熟期，激励目的是加强管理、规范管理，延长企业成熟期；激励对象尽可能广，甚至是全员激励；激励方案以“虚拟股或激励基金”为主。

Maturity period, the incentive purpose is to strengthen and standardize management, and extend the maturity period of the enterprise; Encourage as many people as possible, even all employees; The incentive plan is mainly based on "virtual stocks or incentive funds".

股权激励宜早不宜迟。千万别等到踢完了、爬上顶了，才想去激励，这就不是激励了，成了奖励，成了胜利后的福利。

Equity incentives should be given sooner rather than later. Don't wait until you finish kicking and climb to the top to motivate. This is not motivation anymore, it becomes a reward, it becomes a benefit after victory.

激励的目的其实就在于，激发人员的主观能动性、创造性，同时更快、更高效地去创造更多的价值，把不可能化为可能，实现原本不可能实现的目标！农村包干到户后的巨变、互联网企业的飞速发展，都证明了——激励到位，一切皆有可能！如果，你的企业发展不利，员工士气不高，也许正是激励机制不佳所致。还有什么事项就来我们网站http://www.guquanzhanlue.com咨询吧！

The purpose of motivation is actually to stimulate personnel's subjective initiative and creativity, while creating more value faster and more efficiently, turning impossible into possible, and achieving goals that were originally impossible to achieve! The tremendous changes that have taken place since rural contracted labor reached households, as well as the rapid development of internet enterprises, have all proven that with effective incentives, everything is possible! If your company's development is unfavorable and employee morale is low, it may be due to poor incentive mechanisms. If there are any other matters, please come to our website http://www.guquanzhanlue.com Consult!