股权激励之所以能调动员工的积极性，其重要的一个原因就是，激励对象能够通过自身的工作努力影响激励成果的大小和实现概率。选取恰当的激励标的物，可以实现企业与员工的双赢。确定激励标的物，应综合考虑这样四个因素：

One important reason why equity incentives can stimulate employees' enthusiasm is that the incentive objects can influence the size and probability of achievement of incentive results through their own work efforts. Choosing appropriate incentive targets can achieve a win-win situation for both the enterprise and employees. To determine the incentive target, four factors should be comprehensively considered:

一，激励标的物必须与公司的价值增长相一致；

1、 The incentive target must be consistent with the company's value growth;

二，激励标的物的价值评定应该是明确且令人信服的；

2、 The value evaluation of the incentive subject matter should be clear and convincing;

三，激励标的物的数值应该是员工可以通过自身努力而影响的；

3、 The value of incentive targets should be something that employees can influence through their own efforts;

四，公开激励标的物时应不至于泄露公司的财务机密，这一条对非上市公司而言非常重要。

4、 It is very important for non listed companies to not disclose the company's financial secrets when disclosing the subject matter of the incentive.

此外若要产生长期激励效用，股权激励必须分阶段来推进，以确保员工的工作激情能够得以延续。划分激励时段，可参照企业的战略规划期、员工的心理预期、工作性质三个方面进行综合确定。

In addition, to generate long-term incentive effects, equity incentives must be phased in to ensure that employees' work passion can be sustained. The division of incentive periods can be comprehensively determined based on three aspects: the strategic planning period of the enterprise, the psychological expectations of employees, and the nature of work.

一方面，作为支撑企业战略实现的激励工具，股权激励的周期应与企业的战略规划期相匹配。

On the one hand, as an incentive tool to support the implementation of corporate strategy, the cycle of equity incentives should match the strategic planning period of the enterprise.

另一方面，股权激励旨在通过解除员工的后顾之忧，来赢取员工的忠诚，过长的激励周期会弱化激励效果，无法调动员工的参与欲望，但过短的激励周期也会使一部分员工萌生投机念头。

On the other hand, equity incentives aim to win employees' loyalty by relieving their worries. Long incentive cycles can weaken the incentive effect and fail to stimulate employees' desire to participate. However, too short incentive cycles can also trigger some employees to speculate.

企业之所以采用股权激励，也是因为某些岗位的工作成果无法在短期内呈现出来，所以股权激励的周期设置还应考虑激励对象的工作性质。在激励的同时施加必要的约束——员工中途任何时刻想离开企业，都会觉得有些遗憾，以此增加其离职成本，强化长期留人的效用。更多相关事项就来我们网站http://www.guquanzhanlue.com咨询！

The reason why enterprises adopt equity incentives is also because the work results of certain positions cannot be presented in the short term, so the cycle setting of equity incentives should also consider the nature of the work of the incentive objects. At the same time as incentives, necessary constraints are imposed - employees who want to leave the company at any time in the process will feel some regret, thereby increasing their turnover costs and strengthening the effectiveness of long-term retention. For more related matters, come to our website http://www.guquanzhanlue.com consulting service