商业模式是靠人执行的，再好的商业模式，如果执行人不给力，终的效果也会打折扣。许多投资人的共识是，合伙人的重要性超过了商业模式和行业选择，比是否处于风口上更重要。因为什么呢？下面股权合伙设计公司为您分析：

The business model is implemented by people. No matter how good the business model is, if the executor does not give awesome, the final effect will be discounted. The consensus among many investors is that the importance of partners outweighs business models and industry choices, and is more important than whether they are at the forefront. Because of what? The following equity partnership design company will analyze for you:

(1)初创企业重要的要素一是资金，二是合伙人，合伙人是利用资金来推动、开拓公司业务的主角，如果合伙人选择不当，将会使公司业务受到影响，即使行业选择正确、商业模式优秀，不能带来有价值的业务就不能算是成功。

(1) The important elements of a startup are firstly capital, and secondly partners. Partners are the protagonists who use capital to promote and expand the company's business. If partners are not chosen properly, it will affect the company's business. Even if the industry is chosen correctly and the business model is excellent, it cannot be considered successful if it cannot bring valuable business.

(2)企业存在的目的是赚钱，在创业初期需要全体合伙人同舟共济、患难与共，为的就是将来公司产生红利时，大家能够有所回报。若合伙人选择不当，在分配收益时出现“能共苦不能同甘”的情况，可能就会给企业带来影响。

(2) The purpose of a company's existence is to make money, and in the early stages of entrepreneurship, all partners need to work together in times of adversity, so that when the company generates dividends in the future, everyone can have a return. If the partners choose improperly, the situation of "being able to share hardships but not being willing to share joys" in the distribution of profits may have an impact on the enterprise.

(3)股权架构是企业存续的根基，合伙人是这个根基的主体，若合伙人出问题，将会导致股权架构不稳甚至纠纷，未来付出的纠正代价可能是很大的,有时甚至是无法挽救的，给公司的治理及资本运营带来障碍，甚至有可能会因此贻误公司的发展良机。

(3) The equity structure is the foundation of a company's survival, and partners are the main body of this foundation. If a partner fails, it will lead to instability or even disputes in the equity structure. The cost of correction in the future may be significant, sometimes even irreparable, posing obstacles to the company's governance and capital operations, and even potentially delaying the company's development opportunities.

基于上述，可以认为，选择合伙人是重要的商业模式要素，选择到合适的合伙人等于成功了一半。相反，如果没有找到合适的合伙人，则越努力距离成功就越远。

Based on the above, it can be considered that selecting partners is an important element of a business model, and selecting the right partner is half the battle. On the contrary, if a suitable partner is not found, the harder you work, the farther away you will be from success.

投资行业内有个说法，即“投资=投人=投股权结构”，可见“人”是投资时看重的因素，而由“人”主导构成的“股权结构”则是投资行为落地的核心规则。更多相关内容就来我们网站http://www.guquanzhanlue.com咨询吧！

There is a saying in the investment industry that "investment=investors=equity structure", indicating that "people" are the factors that are valued when investing, and the "equity structure" dominated by "people" is the core rule for investment behavior implementation. For more related content, come to our website http://www.guquanzhanlue.com Consult!