一个绝妙的创意，可能需要大笔资金的支持，怎么办?不妨考虑股权，门槛低、多样性、依靠大众力量、注意创意的特征，相比传统的脑赞方式更为开放，但如何才能成功筹到资呢?济南股权激励人员认为把握以下几个核心技巧很关键。

A wonderful idea may require a large amount of money. What should we do? We may consider equity crowdfunding, which is characterized by low threshold, diversity, relying on the power of the masses and paying attention to creativity. Compared with the traditional brain praise method, it is more open. But how can we successfully raise funds? Jinan equity incentive personnel think it is very important to grasp the following core skills.

1.引发共鸣

1. Resonate

无论是宣传视频还是产品故事，都要能打动人心，让受众产生共鸣，让他们相信你的产品将会改变他们的生活，可以引发他们快乐的情绪，或使他们无比感动。另外，在网站上进行宣传的时候，除向观众展示产品外，还要告诉受众你是谁、有什么魅力，让他们知道你、了解你、信任你。

Whether it is a promotional video or a product story, it should be able to move people's hearts, make the audience resonate, and make them believe that your product will change their lives, trigger their happy emotions, or make them extremely moved. In addition, when conducting publicity on the crowdfunding website, in addition to showing the product to the audience, we should also tell the audience who you are and what charm you have, so that they can know you, understand you and trust you.

2.做好推广

2. Promotion

对于来说，推广就像氧气，只有充足的氧气才能让项目更快地发展。 利用一切可能的渠道宣传你的产品、团队、，如微博、微信、QQ、社交网站、贴吧、论坛、亲朋好友、同事邻里，为项目预热，寻找潜在的支持者，并定期将项目的进展情况分享到这些平台，提高项目的曝光军。

For crowdfunding, promotion is like oxygen. Only sufficient oxygen can make the project develop faster. Use all possible channels to publicize your products, teams and brands, such as Weibo, wechat, QQ, social networking sites, post bars, forums, friends and relatives, colleagues and neighbors, to warm up the project, find potential supporters, and regularly share the progress of crowdfunding projects to these platforms to improve the exposure of crowdfunding projects.

3.突出亮点

3. Highlight highlights

平台上的项目千千万万，投资人没空看你的长篇大论，只有突出亮点，才能在一时间抓住投资者的眼球。

There are thousands of projects on the crowdfunding platform. Investors have no time to read your long speech. Only by highlighting the highlights can they catch the attention of investors at once.

4.提供奖励

4. Provide rewards

提供一些简单、有创意的奖品，或者专属的体验，可能更容易聚集人气。需要注意的是，好的奖励应该是排他性的、稀缺的，真正只属于你这个活动的。具体来说，筹资者应该根据产品或项目面对的社群属性，设置一个质优价低、显而易见的奖励方式，吸引大众参与。鉴于62%的成功活动拥有重复的资助者，一旦他们参与进来了，你增加的一套奖励方式，将有希望再次向他们筹款。

Providing some simple and creative prizes or exclusive experiences may make it easier to attract people. It should be noted that good rewards should be exclusive and scarce, and only belong to you. Specifically, fundraisers should set up an obvious reward method with high quality and low price according to the community attributes of crowdfunding products or projects to attract public participation. Given that 62% of successful crowdfunding activities have duplicate funders, once they participate, you will hopefully raise funds from them again by adding a set of reward methods.

股权成功的四大核心要点就是以上四个方面了，您可以作为参考看看内容，避免问题的出现，关注我们http://www.guquanzhanlue.com，了解更多！

The four core points for the success of equity crowdfunding are the above four aspects. You can take it as a reference to see the content, avoid problems, and pay attention to us http://www.guquanzhanlue.com Yes, learn more!