当前市场中，中小企业传统的低成本竞争优势消退，竞争力严重下降，迫切需要重塑竞争优势。有人说制度创新需要从股权激励做起吗？实际上，是的！下面我们就来分析一番吧。

In the current market, the traditional low-cost competitive advantage of small and medium-sized enterprises has faded, and their competitiveness has seriously declined. It is urgent to reshape their competitive advantage. Some people say that institutional innovation should start from equity incentive? Actually, yes! Now let's analyze it.

如果没有股权激励，组织结构扁平化会使企业承担巨大风险，甚至会毁于一旦！这必然导致员工单体权力放大，道德风险加大，而员工拥有了股权，与企业利益达到高度一致，就会大幅度降低道德风险和监督成本。因此制度创新必须从股权激励做起！没有股权激励就是不承认员工拥有人力资本，也就提不上共有，更没有改变雇佣关系，共创、共治、共担、共享等制度创新都变得虚无缥缈。

If there is no equity incentive, the flattening of the organizational structure will make the enterprise bear huge risks and even be destroyed once! This will inevitably lead to the enlargement of the individual power of employees and the increase of moral hazard. When employees own equity and achieve a high degree of consistency with the interests of the enterprise, moral hazard and supervision cost will be greatly reduced. Therefore, institutional innovation must start from equity incentive! Without equity incentive, employees are not recognized to have human capital, so co ownership is not mentioned, and the employment relationship has not been changed. Institutional innovations such as co creation, CO governance, CO sharing and sharing have become illusory.

股权激励属于一种长期的薪酬激励方式，企业通过将权利和信息与员工共享，给予员工发展与回馈的渠道，也可以使员工切身感受到自身的价值，增强组织认同感，使员工倾向于积极主动的工作方式，将自身具备的独有的知识或其他资源投入到工作中，为企业创新绩效做出贡献。

Equity incentive is a long-term way of salary incentive. By sharing rights and information with employees, enterprises can give employees a channel for development and feedback. It can also make employees feel their own value, enhance their organizational identity, make employees tend to work in a proactive way, put their own unique knowledge or other resources into work, and make contributions to enterprise innovation performance.

根据目标设置理论目标本身就具有激励作用，使人们的行为朝着一定的方向努力，并不断调整和修正，从而能实现目标。在企业增强创新能力的过程中，除了需要保障创新活动的投入外，更要重视创新转化的效率、效果。

According to the goal setting theory, the goal itself has an incentive effect, which makes people's behavior work in a certain direction, and constantly adjust and modify, so as to achieve the goal. In the process of enhancing the innovation ability of enterprises, in addition to ensuring the investment in innovation activities, we should pay more attention to the efficiency and effect of innovation transformation.

从创新绩效本身来看，可以将创新划分为技术层面、应用层面、表现层面三个部分，可以看作是一个由里及表的关系，企业技术人员在内核层面，消费者在接触到的则是外部表现层面。企业的目的是盈利，对中海达的创新活动进行评价，终必然要落脚到企业价值的增加，也就是创新投入要终转化成为产品销售给客户，获得利润。

From the perspective of innovation performance itself, innovation can be divided into three parts: technical level, application level and performance level, which can be regarded as a relationship from the inside to the table. At the core level, enterprise technicians and consumers are exposed to the external performance level. The purpose of the enterprise is to make profits. To evaluate the innovation activities of zhonghaida, it is necessary to increase the value of the enterprise, that is, the innovation investment should be eventually transformed into products sold to customers to obtain profits.

挖掘客户真正的需求，沟通信息、反馈结果就需要业务人员的参与。业务人员能从大量非标需求中发现哪些是客户群的共性需求，共性需求即标准的市场需求，将需求产品化就是标准的优质产品，这样也就驱动了整个公司的产品创新，在市场上形成自身的产品优势，终提升公司创新绩效。

Mining the real needs of customers, communicating information and feedback results require the participation of business personnel. From a large number of non-standard demands, business personnel can find out what are the common demands of the customer group. Common demands are the standard market demands, and the commercialization of demands is the standard high-quality products. This drives the product innovation of the whole company, forms its own product advantages in the market, and finally improves the innovation performance of the company.

这些措施实质上都在提升公司内部控制的有效性，进而提高企业管理效率、效果。而且有效的内部控制能提高企业财务报告的质量，从而降低投资风险，和获取投资的成本，为企业创新提供资金保障。良好的内部控制还可以有效控制风险，通过对创新项目的论证和监控能减少创新过程中的意外事故，同时良好的制度保障能缓解公司高管对高风险创新活动失败担忧。

In essence, these measures are improving the effectiveness of the company's internal control, and then improving the efficiency and effect of enterprise management. Moreover, effective internal control can improve the quality of enterprise financial reports, thus reducing investment risks, obtaining investment costs, and providing financial guarantee for enterprise innovation. Good internal control can also effectively control risks. Through the demonstration and monitoring of innovation projects, accidents in the innovation process can be reduced. At the same time, good system guarantee can alleviate the company's executives' concern about the failure of high-risk innovation activities.

山东股权激励人员认为内部控制有效性地提高在股权激励和企业创新绩效之间发挥中介作用。随着股权激励力度增大，高管会花更多的精力来关注企业内部控制的有效性，优化企业内控，降低决策风险，促进企业创新绩效提高，形成良性循环。

Shandong equity incentive personnel believe that the effective improvement of internal control plays an intermediary role between equity incentive and enterprise innovation performance. With the increase of equity incentive, executives will pay more attention to the effectiveness of enterprise internal control, optimize enterprise internal control, reduce decision-making risk, promote the improvement of enterprise innovation performance, and form a virtuous circle.

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