多年来我们可以看到许多优秀企业家用“股权”作为杠杆，用少量的资金，撬动更大的控制权；但也见到很多企业家掉进了“股权坑”，比如：股权纠纷；股权结构失衡；无税务规划；未风险隔离；财富代际传承；婚姻关系变动处理不当等问题，导致企业元气大伤，陷入困境，难有起色。可见，公司做股权顶层设计是至关重要的一步。

Over the years, we can see that many excellent enterprises use "equity" as leverage and use a small amount of funds to leverage greater control; However, many entrepreneurs have fallen into the "equity pit", such as: equity disputes; Imbalance of ownership structure; No tax planning; No risk isolation; Intergenerational inheritance of wealth; Improper handling of changes in marriage relations and other issues have led to serious damage to the vitality of the enterprise, which is in trouble and difficult to improve. It can be seen that the company's top-level equity design is a crucial step.

为什么要设计股权架构？

Why design equity structure?

确定明晰合伙人的名、权、责、利。一开始的合伙创业或许是志同道合，但终目标也是为实现实际利益，那么怎样才能体现你的利益和价值呢？很重要一点就是股权、股比的确定。后者是你在这个项目中的作用，以及利益的重要体现，所以必须正视起来。

Determine and clarify the names, rights, responsibilities and interests of partners. The initial partnership may be like-minded, but the ultimate goal is to achieve practical interests. So how can you reflect your interests and values? A very important point is the determination of equity and share ratio. The latter is your role in this project and an important manifestation of your interests, so you must face it squarely.

有助于创业公司的稳定。有部分企业在创业的初始阶段，可能是同学、兄弟等合作，比较重情谊，想把事情干成了再算，但这种情况很大几率会出现问题，因为在刚开始关系好的时候，大家不能好好谈好这个问题的话，出现问题肯定更不能好好谈，终的结果是创业项目受到影响。

Contribute to the stability of start-ups. At the initial stage of starting a business, some enterprises may cooperate with classmates and brothers, pay more attention to friendship, and want to finish the work. However, there is a great chance that problems will occur, because at the beginning of a good relationship, if we can't talk about this problem well, we can't talk about it well, and the final result is that the entrepreneurial project will be affected.

影响公司的控制权。在创业过程中，难不免会出现意见分歧的情况，导致迟迟决策不了，企业停滞不前，这都是控制权的问题，如果股比能形成一个核心的控制权，这样的争议完全可以避免了。

Affect the control of the company. In the process of entrepreneurship, it is inevitable that there will be differences of opinion, resulting in delayed decision-making and stagnation of the enterprise. These are all issues of control. If the share ratio can form a core control, such disputes can be avoided.

更方便融资。现在投资人跟你谈投资的时候，会关注你的产品，关注你的，关注你的进展，也一定会关注你的股权架构合不合理，如果是比较差的股权架构，拿到融资的难度就比较大了。

More convenient for financing. Now when investors talk about investment with you, they will pay attention to your products, your brand, your progress, and whether your equity structure is reasonable. If it is a poor equity structure, it will be more difficult to get financing.

进入资本市场的必要条件。每个创业者或创业团队，都会有IPO这个目标，只要IPO，资本市场就一定要求你的股权结构要明晰，合理，所以公司顶层布局真的很有必要哦。

Necessary conditions for entering the capital market. Every entrepreneur or entrepreneurial team will have the goal of IPO. As long as the IPO, the capital market must require that your ownership structure be clear and reasonable, so the top-level layout of the company is really necessary.

企业要长治久安的发展，股权顶层设计和布局是多么重要。有专家说过：合理的股权顶层架构设计的重要性超过了商业模式和行业选择，比你是否处于风口上更重要。股权问题是创业公司不得不面对的问题，应该成为每个优秀创业者的必修课。

How important is equity top-level design and layout for the long-term and stable development of enterprises. Some experts have said that the importance of a reasonable equity top-level architecture design exceeds the business model and industry choice, and is more important than whether you are in the wind. Equity is a problem that startups have to face, and it should become a required course for every excellent entrepreneur.

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