创业企业要设计一个股权架构，总得来说是，有利于公司整体的发展，而不是个别股东利益大化：

A startup enterprise should design an equity structure, which is generally conducive to the rapid development of the company as a whole, rather than the maximization of the interests of individual shareholders:

1、维护创始人控制权。当然这种控制权是有益的，其目的是保障公司有一个决策者。用控制权，树立创始人在团队内部的影响力和话语权也是很有帮助的。

1. Maintain founder control. Of course, this kind of control is beneficial, and its purpose is to ensure that the company has a decision-maker. It is also helpful to use control to establish the influence and voice of the founder within the team.

2、凝聚合伙人团队。现在，创业竞争的加剧、节奏的加快，联合创业的成功率远高于个人创业。特别是在竞争白热化、智商情商财商遍地、每个团队都要夺命狂奔的行业，更不可能在公司发展的过程中再慢慢找人。股权架构的设计，要能够凝聚好合伙人，那样，才能让团队更有竞争力。

2. Gather the partner team. Now, with the intensification of entrepreneurial competition and the acceleration of the pace, the success rate of joint entrepreneurship is much higher than that of individual entrepreneurship. Especially in the industry where competition is fierce, IQ, EQ, and financial intelligence are everywhere, and every team has to rush to death, it is even more impossible to find people slowly in the process of the company's development. The design of equity structure should be able to gather good partners, so as to make the team more competitive.

3、让员工分享公司财富效应。有创始人和合伙人，对一一个发展的创业企业来说还不够，需要有积极努力的员工，才能完成创业的使命。

3. Let employees share the wealth effect of the company. Having founders and partners is not enough for a fast-growing start-up enterprise. It needs active employees to complete the entrepreneurial mission.

4、促进投资者进入。现在创业创新，很大一个特点就是有资本的助力，所以股权架构设计要考虑资本如何进入，因为投资人投出巨额资金，但往往只是占小股东，所以需要有一些特设的安排。

4. Promote the entry of investors. A big feature of entrepreneurship and innovation now is that it has the help of capital. Therefore, the equity structure design should consider how capital enters. Because investors invest a huge amount of money, but often only account for small shareholders, some ad hoc arrangements are required.

对于企业而言，股权设计就是对其基因进行设计。一方面，股权设计作为公司的顶层设计，部分情况下具有不可逆的特征。如当出现平均股权、随意承诺股权、没有退出机制、没有动态股权机制的情况时，公司后期发展可能就会受制于股权。

For enterprises, equity design is to design their genes. On the one hand, as the top-level design of the company, equity design has irreversible characteristics in some cases. For example, in case of average equity, random commitment equity, no exit mechanism and no dynamic equity mechanism, the company's later development may be subject to equity.

另一方面，股权合伙设计人员认为企业在股权上的问题绝不仅仅是常见的几种问题，而是在不同场景下有着不同的应用问题。股权设计和公司的战略发展、商业模式、老板心态有着密不可分的关系，因此股权设计不能简单地着眼于现在，更多地需要着眼未来，基于未来对当下进行设计，才能设计出做大做强的基因。

On the other hand, the equity partnership designers believe that the equity problems of enterprises are not only common problems, but also different application problems in different scenarios. Equity design is closely related to the company's strategic development, business model and the boss' mentality. Therefore, equity design cannot simply focus on the present, but more needs to focus on the future. Only by designing the present based on the future can we design the genes to become bigger and stronger.

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