股权设计可以说是一个企业发展过程中很重要的方面了，这也是决定是不是有投资人来看重该家企业的要点。那么什么样的企业股权设计结构受投资者看重呢？主要是归于三个要素。

　　Equity design can be said to be a very important aspect of the development of an enterprise, which is also the key point to determine whether investors value the enterprise. So what kind of corporate equity design structure is valued by investors? There are three main factors.

　　企业创始人如何

　　How about founders

　　很多中小企业为了吸引投资人，在网上搜索各种商业计划书模板，然后连夜打上几个晚上，写出一份他们认为能吸引投资人的“商业计划书”。但实际上，投资人拿到商业计划书后，往往不会看你精彩的项目介绍和市场分析，而是直接跳到股权结构上仔细看。为什么投资者要直接查公司“股权结构”？因为通过股权结构，你可以看到公司的创立人的思想和格局。所以说创始人作为创业团队的核心，对企业拥有绝对和相对的控制权。

　　In order to attract investors, many small and medium-sized enterprises search the Internet for various business plan templates, and then work on several nights to write a "business plan" that they think will attract investors. But in reality, when investors get a business plan, they often skip over your brilliant project presentation and market analysis and jump right into the ownership structure. Why do investors directly check the company's "shareholding structure"? Because with the ownership structure, you can see the thinking and structure of the founders of the company. Therefore, as the core of the entrepreneurial team, the founder has absolute and relative control over the enterprise.

　　投资人方面

　　Investor side

　　当今是“合伙制天下”的时代，所以企业在股权设计结构时，要突出“合伙人”型股权结构设计。合伙人的持股比例直接反映了一个创业团队是否对企业的发展有清晰的认识。例如，对于以技术产品为导向的核心企业，核心股东应该是合适的销售伙伴或技术伙伴。对此在设计股权结构时，要根据项目的特点，科学合理地评估各合伙人的优势和价值，确保合作伙伴的背景和经验与融资项目相适应。

　　Today is the era of "partnership system", so enterprises should highlight the "partner" equity structure design when designing the structure. The shareholding ratio of partners directly reflects whether an entrepreneurial team has a clear understanding of the development of the enterprise. For example, for a core enterprise with a technology product orientation, the core shareholder should be the appropriate sales partner or technology partner. When designing the ownership structure, we should evaluate the advantages and values of each partner scientifically and reasonably according to the characteristics of the project, so as to ensure that the background and experience of the partner are suitable for the financing project.

　　预留期权池

　　Reserved option pool

　　对于中小企业来说，保留期权池是司空见惯的。所谓期权池，就是企业前期预留的一部分股权。对于投资者来说，看到你的股权结构中有预留的期权池，说明你对公司未来发展的预测是合理的。如果公司股权已经全部完成，将导致未来加入公司的高级人才若要股份但没有股权可分配，不得不稀释原创业团队的股份，对公司的发展非常不利。投资者肯定不愿意投资这样一家没有未来的公司。

　　It is common for small and medium-sized companies to retain option pools. The so-called option pool is a part of the equity reserved in the early stage of the enterprise. For investors, seeing a pool of options set aside in your share structure shows that your prediction of the company's future growth is reasonable.If the equity of the company has been fully completed, senior talents who join the company in the future will have to dilute the shares of the original entrepreneurial team if they want the shares but have no equity to allocate, which is very unfavorable to the development of the company. Investors certainly don't want to invest in such a company with no future.

　　什么样的企业股权设计结构受投资者看重？三点是基本的要素，需要企业和投资人来了解。那么如果您对此有疑问，可以点击网址http://www.guquanzhanlue.com联系我们客服解惑。

　　What kind of corporate equity design structure is valued by investors? The three points are the basic elements that need to be understood by enterprises and investors. So if you have questions, you can click http://www.guquanzhanlue.com to contact our customer service.