股权设计中遇到的常见问题个原则利益优先，感情第二。

Common problems encountered in equity design: the first principle is interest first and emotion second.

著名的国内天使投资人徐小平曾经说过，不要以兄弟感情追求共同利益。也不要以共同利益来追求兄弟感情。 中国人其实很多情况下在合作上面是羞于谈钱的，但是让每个在创业初期的人都是在为钱去奔波忙碌。所以在设计的时候，一定要把利益放在这是个原则。

Xu Xiaoping, a famous domestic angel investor, once said that we should not pursue common interests with brotherhood. And don't pursue brotherhood with common interests. In fact, Chinese people are shy of talking about money in cooperation in many cases, but everyone in the early stage of entrepreneurship is busy for money. Therefore, when designing, we must put interests first, which is the first principle.

第二个？在团队里面必须有一个真正的老大。

the second? There must be a real boss in the team.

虽在股权设计里面，我们会谈到一个老大的股份就是一大于二加三加四老大的股份要大于其他股东股份之合。这样的好处是挣钱让他挣得多赔钱当然也是赔得多的。在创业初期的股份不是意味着权力更多的其实意味着是一种责任，所以有一个令人信服的老大和法律意义上的老大是至关重要的。

Although in the equity design, we talked about that the shares of a boss are greater than one plus two plus three plus four, and the shares of the boss are greater than the combined shares of other shareholders. The advantage of this is that making money makes him earn more and losing money is, of course, the most. In the early stage of entrepreneurship, shares do not mean more power, but actually mean a responsibility, so it is very important to have a convincing boss and a boss in the legal sense.

第三个原则那就是必须控制权。

The third principle is that control must be exercised.

有了法律上的老大和名义上的老大必须要有控制权。控制权的取得可能分为两个方面，一个是法律层面的控制权，还有一个是他经营层面的控制权，而经营层面的控制权更多地取决他的思路理念。他的团队能不能带来前瞻性的影响力，让众人跟他往前前行，越来越多的创业公司出现非权力领导力，权力领导力的时代？一定慢慢过去，更多的见于政府机关国有企业，现在的企业组织里面更多强调的事，非权力领导力，主要考验的是个人的魅力，尤其是他对未来商业趋势的进行一个预判。

With a legal boss and a nominal boss, you must have control. The acquisition of control may be divided into two aspects, one is the control at the legal level, and the other is the control at the business level, which depends more on his ideas. Can his team bring forward-looking influence and let people move forward with him, and more and more startups appear in the era of non power leadership and power leadership? It must pass slowly. It is more common in government organs and state-owned enterprises. Now, more emphasis is placed on non power leadership in enterprise organizations. The main test is personal charm, especially his prediction of future business trends.

第四个就是我们在股权设计里面必须要引进动态的股权规则。

The fourth is that we must introduce dynamic equity rules in equity design.

企业的发展不是一成不变的，企业是有小到大，在发展的过程当中需要不同的人做不同的贡献。每个人的能力又有差异。所以随着企业的发展，可能创始人或者是初创期的股东，他们的能力，慢慢不一定会适应企业的发展。所以，动态股权设计的提出是以成果为导向，让贡献者得到自己应该得到的股份。所以动态股权设计规则也是我们在设计的时候非常强调的。

The development of enterprises is not invariable. Enterprises are small to large. In the process of development, different people need to make different contributions. Everyone's abilities are different. Therefore, with the development of the enterprise, maybe the founders or shareholders in the start-up stage, their ability will not necessarily adapt to the development of the enterprise. Therefore, the proposal of Dynamic Equity design is result oriented, so that contributors can get the shares they deserve. Therefore, Dynamic Equity design rules are also very emphasized in our design.

第五个 必须要有退出的机制。

Fifth, there must be an exit mechanism.

在创业的过程当中，我们很想白头到老，但是在发展的过程当中，因为主客观的原因总是有一部分合伙人无奈的会退出合伙，就像当年的中共一大。其实到建国的时候，真真正正站到天安门城楼上的会面对四万万中华同胞挥手的人寥寥无几。当创业的股东离开创业团队的时候，股份能不能被顺利收回？因为任何一个企业出生就像一个孩子，孩子的成长不仅需要钱，更需要人巨大精力的投入，要像照顾孩子一样照顾自己的企业和宽带精力投入是非常重要的。当客户离开团队的时候，将它的股份结构合理的回购也是在合伙设计里面的一个重要的原则。

In the process of starting a business, we want to grow old from scratch, but in the process of development, because of subjective and objective reasons, some partners will reluctantly withdraw from the partnership, just like the first National Congress of the Communist Party of China. In fact, at the time of the founding of the people's Republic of China, few people really stood on the upper floor of Tiananmen Square and waved to 40000 Chinese compatriots. When the shareholders of the venture leave the venture team, can the shares be recovered smoothly? Because any enterprise is born like a child, the growth of children not only needs money, but also needs people's huge energy investment. It is very important to take care of their own enterprise and broadband energy investment like taking care of children. When the customer leaves the team, it is also an important principle in partnership design to repurchase its share structure reasonably.

第六个 要建立一个平等的文化。

Sixth, we should establish an equal culture.

现在的创业越来越讲究每个人自我价值的实现，而自我价值的实现需要营造一个轻松开放的氛围。这第二个原则是必须要很大的股东，这个必须要有一个大股东，这个是不矛盾的。我们讲的平等是人格一生平淡，并非是在这个选票上的平等。所以当越来越多的团队走向开放。，更多的是实现自我价值的时候，团队的创造力会得到极大地发挥。

Nowadays, entrepreneurship pays more and more attention to the realization of everyone's self-worth, and the realization of self-worth needs to create a relaxed and open atmosphere. The second principle is that there must be a large shareholder, and there must be a large shareholder, which is not contradictory. What we mean by equality is that the personality is dull all his life, not equality on this vote. So when more and more teams open up. First of all, when we realize our self-worth, the creativity of the team will be brought into full play.

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